Paid Media Strategy & Media Buying
FOR TODAY'S "NEW WORLD" ADVERTISING ECOSYSTEM
Paid Media Strategy & Media Buying
FOR TODAY'S "NEW WORLD" ADVERTISING ECOSYSTEM
1060 Advisors: What We Do
Holistic Media Buying Governance
Specialty Categories: Political, Energy, Healthcare
Holistic Media Buying Governance
Political advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain a
Political advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content distribution agreements with multiple sellers offering the same inventory. We will provide a true north to your converged media buying strategy. Your teams can be assured that duplication is minimized, reach is maximized, duplicated costs are reduced and that you are truly making the most efficient and impactful allocations of the largest line item on a campaign or initiative's budget. We will assure economy, efficiency and objective oversite to apply best practices, prevent and detect waste, and measure and optimize media tactics across your teams and strategies holistically.
Media Planning and Buying
Specialty Categories: Political, Energy, Healthcare
Holistic Media Buying Governance
Is your team looking to orchestrate a campaign that includes media planning, buying and optimization? Our team of media planners, buyers, traders and analytics gurus use a data-first approach to holistic media buying. We merge the "old world" with the "new world" of advertising optimizing all along the way. 1060 Advisors has experience on
Is your team looking to orchestrate a campaign that includes media planning, buying and optimization? Our team of media planners, buyers, traders and analytics gurus use a data-first approach to holistic media buying. We merge the "old world" with the "new world" of advertising optimizing all along the way. 1060 Advisors has experience on both the sell and buy side in holistic linear, advanced TV, traditional and online radio, programmatic and social first advertising across National, State, and local campaigns for clients inside and outside the beltway.
Converged TV Optimization and Measurement
Specialty Categories: Political, Energy, Healthcare
Specialty Categories: Political, Energy, Healthcare
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization within the advanced TV ecosystem is challenging. Through our in- house expertise, proprietar
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization within the advanced TV ecosystem is challenging. Through our in- house expertise, proprietary methods and technology tools, we will help you measure, optimize and dynamically update your converged video campaign strategy across linear, advanced TV and online tactics.
Specialty Categories: Political, Energy, Healthcare
Specialty Categories: Political, Energy, Healthcare
Specialty Categories: Political, Energy, Healthcare
There are a few categories of business in which our team has a deep bench of expertise, including political campaigns (outside expenditures, ballot measures, and candidates). We have been a white-label solution for over a decade to some of the biggest and toughest races. We have sat with your polling, creative and strategy team, leveraged
There are a few categories of business in which our team has a deep bench of expertise, including political campaigns (outside expenditures, ballot measures, and candidates). We have been a white-label solution for over a decade to some of the biggest and toughest races. We have sat with your polling, creative and strategy team, leveraged complex data sets, advanced analytics, and modeling, and orchestrated data-driven, holistic advertising campaigns to defeat your opponents.
Corporate/Advocacy:
Heavily regulated industries such as energy and healthcare have been a huge part of our work, in addition to other categories such as technology.
Healthcare: From messaging to niche patient populations, recruiting underserved populations to government healthcare programs, supporting healthcare funding, defeating unfavorable bills, generating comments during a regulatory comment period, to public relations campaigns for large healthcare systems, we have a wide range of experience at the local, state and Federal level. We work closely with the teams handling public relations, stakeholder engagement, content, 3rd party advocacy groups and build air cover campaigns that fit with your objectives to win.
Energy: Energy, like healthcare, is constantly evolving, and heavily regulated. It requires an understanding of the unique stakeholders, influencers, and supporters who need to be educated on your perspective on an issue.
We have built corporate reputation campaigns, been quoted in the Wall St Journal as one of the key factors in defeating a ballot measure that would have driven an energy company out of a state, ran stakeholder engagement campaigns to drive support for permits and new projects, recruited online advocates, used AI and advanced analytics to build models to find supporters and persuadable and run large scale education and awareness campaigns for a range of energy companies and coalitions.
About Our Founder
Lara Aulestia, Founder/CEO
Lara has over two decades of experience in advertising and media with a unique 360-degree view inside the Digital and TV ecosystem with both a corporate and a political/advocacy lens. She has worked within Demand Side Platforms, Supply Side Platforms, within Data Driven Managed Media Buying Services, Owned and Operated TV Networks, Stand Alone TV Streaming Services (AVOD, Virtual MVPD), Online Radio and Broadcast Radio groups and has been a part of the TV Upfronts and Newfronts. Lara has been intimately involved in connected TV Supply and Pricing, Data Partners and Measurement for Converged TV strategies.
She has orchestrated hundreds of persuasive paid media and data driven political campaigns of all levels, from the largest Presidential and Statewide Ballot Measures and down to state and local races. In addition to political, she has lead media campaigns for a wide range of National, State and DC-focused advocacy and corporate efforts, particularly in heavily regulated industries such as energy and healthcare. In the 2020 Presidential and 2022 Mid-terms, Lara provided oversite and governance to $100M+ in ad spending.
Lara has built teams and grown revenue exponentially starting from zero for a wide range of business size units including driving upper eight figures for a start-up, advising technology firms in business development and category growth, as well as growing a Fortune 10 company’s revenue within the political category by 11X and overseeing a 9-figure annual budget. In addition to driving traditional business revenue, she has negotiated hundreds of MSAs and media contracts, lead complex deals and developed unique media partnerships to maximize political and issue media campaigns.
Lara has experience leading cross functional teams of product, marketing, customer success, sales, operations, legal and creative audit to develop media product offerings, pricing strategies, business partnerships and launch go to market strategies for paid media advertising designed to change hearts and minds.
Lara is a public speaker, angel investor and agile in dynamic and changing environments. She is utilizing her niche expertise to provide transparency and insight into a confusing media ecosystem that is growing in complexity. Acting as an extension of your team, 1060 Advisors can provide freelance or on-going support in presenting, planning, buying and measuring digital and holistic TV (broadcast, cable, addressable and cross screen advanced TV) strategies effectively.
After many years in Washington, DC and Annapolis, MD she and her husband, two kids and Hurricane rescue dog now spend most of their time in Naples, FL. 1060 is the mileage between Naples and our Nation's Capital, two places Lara spends a lot of time. The image of the palm tree over the District of Columbia represents an understanding of how DC works, but with a fresh, outside experience and point-of-view.
Meet the Team
Lara
CEO and
Head of Media Strategy
Bret
Analytics and
Data Visualization
Laura
Senior
Media Planner/Buyer
Sybil
CTV and
Programmatic Operations
Scott
Salesforce Architect/
Marketing Cloud Integrator
Rachel
Video Content and
Project Manager