Paid Media Strategy & Media Buying Consulting
FOR TODAY'S "NEW WORLD" ADVERTISING ECOSYSTEM
Paid Media Strategy & Media Buying Consulting
FOR TODAY'S "NEW WORLD" ADVERTISING ECOSYSTEM
1060 Advisors: What We Do
Consulting: Holistic Media Buying Governance
Consulting: Holistic Media Buying Governance
Consulting: Holistic Media Buying Governance
Political advertising is now a Billion-dollar industry. Did you know that 50-70% of your money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain
Political advertising is now a Billion-dollar industry. Did you know that 50-70% of your money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content distribution agreements with multiple sellers offering the same inventory. We will provide a true north to your converged media buying strategy. Your teams can be assured that duplication is minimized, reach is maximized, duplicated costs are reduced and that you are truly making the most efficient and impactful allocations of the largest line item on a campaign or initiative's budget. We will assure economy, efficiency and objective oversite to apply best practices, prevent and detect waste, and measure and optimize media tactics across your teams and strategies holistically.
Freelance Media Planning and Buying
Consulting: Holistic Media Buying Governance
Consulting: Holistic Media Buying Governance
Is your firm looking for additional support in holistic media buying? Leverage us in a freelance capacity for a data first approach to holistic paid media merging the "old world" with the "new world" of advertising. 1060 Advisors has experience on both the sell and buy side in holistic linear, advanced TV and digital first advertising acr
Is your firm looking for additional support in holistic media buying? Leverage us in a freelance capacity for a data first approach to holistic paid media merging the "old world" with the "new world" of advertising. 1060 Advisors has experience on both the sell and buy side in holistic linear, advanced TV and digital first advertising across general market and multi-lingual campaigns, including both inside and outside of the media ecosystem.
Converged TV Optimization and Measurement
Consulting: Holistic Media Buying Governance
Converged TV Optimization and Measurement
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization within the advanced TV ecosystem is challenging. Through our in- house expertise, proprietar
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization within the advanced TV ecosystem is challenging. Through our in- house expertise, proprietary methods and technology tools, we will help you measure, optimize and dynamically update your converged video campaign strategy across linear, advanced TV and online tactics.
Business Development
Consulting: Holistic Media Buying Governance
Converged TV Optimization and Measurement
Business development strategy requires careful planning, collaboration and disciplined execution. Political, Corporate Reputation and Issue campaigns are a special niche with nuanced needs including everything from payment to execution to speed and agility. Do you need support with new business pitches/RFPs, strategy on growing your reven
Business development strategy requires careful planning, collaboration and disciplined execution. Political, Corporate Reputation and Issue campaigns are a special niche with nuanced needs including everything from payment to execution to speed and agility. Do you need support with new business pitches/RFPs, strategy on growing your revenue in this category or on what it takes to execute flawlessly within the vertical? Do you need guidance for in-housing paid media? Please reach out to find out more.
About Our Founder
Lara Aulestia, Founder/CEO
Lara has over two decades of experience in advertising and media with a unique 360-degree view inside the Digital and TV ecosystem with both a corporate and a political/advocacy lens. She has worked within Demand Side Platforms, Supply Side Platforms, within Data Driven Managed Media Buying Services, Owned and Operated TV Networks, Stand Alone TV Streaming Services (AVOD, Virtual MVPD), Online Radio and Broadcast Radio groups and has been a part of the TV Upfronts and Newfronts. Lara has been intimately involved in connected TV Supply and Pricing, Data Partners and Measurement for Converged TV strategies.
She has orchestrated hundreds of persuasive paid media and data driven political campaigns of all levels, from the largest Presidential and Statewide Ballot Measures and down to state and local races. In addition to political, she has lead media campaigns for a wide range of National, State and DC focused advocacy and corporate efforts. In the 2020 Presidential and 2022 Mid-terms, Lara provided oversite and governance to $100M+ in ad spending.
Lara has built teams and grown revenue exponentially starting from zero for a wide range of business size units including driving upper eight figures for a start-up, advising technology firms in business development and category growth, as well as growing a Fortune 10 company’s revenue within the political category by 11X and overseeing a 9-figure annual budget. In addition to driving traditional business revenue, she has negotiated hundreds of MSAs and media contracts, lead complex deals and developed unique media partnerships to maximize political and issue media campaigns.
Lara has experience leading cross functional teams of product, marketing, customer success, sales, operations, legal and creative audit to develop media product offerings, pricing strategies, business partnerships and launch go to market strategies for paid media advertising designed to change hearts and minds.
Lara is a public speaker, angel investor and agile in dynamic and changing environments. She is utilizing her niche expertise to provide transparency and insight into a confusing media ecosystem that is growing in complexity. Acting as an extension of your team, 1060 Advisors can provide freelance or on-going support in presenting, planning, buying and measuring digital and holistic TV (broadcast, cable, addressable and cross screen advanced TV) strategies effectively.
After many years in Washington, DC and Annapolis, MD she and her husband, two kids and Hurricane rescue dog now spend most of their time in Naples, FL. 1060 is the mileage between Naples and our Nation's Capital, two places Lara spends a lot of time. The image of the palm tree over the District of Columbia represents an understanding of how DC works, but with a fresh, outside experience and point-of-view.
For recent insights see Lara's comments in MarketingBrew: Political ad spending on connected TV is 5x what it was in 2020 (marketingbrew.com)
