Advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content
Advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content distribution agreements with multiple sellers offering the same inventory. We will provide a true north to your converged media buying strategy. Your teams can be assured that duplication is minimized, reach is maximized, duplicated costs are reduced, and that you are truly making the most efficient and impactful allocations of the largest line item on a campaign or initiative's budget. We will ensure economy, efficiency, and objective oversite to apply best practices, prevent and detect waste, and measure and optimize media tactics across your teams and strategies holistically.
Is your firm looking to orchestrate a campaign that includes media planning, buying, optimization, reporting and reconciliation? Our white label media buying agency has a team of media planners, buyers, traders and analysts who use a data-first approach to holistic media planning and buying. We merge the "old world" with the "new world" o
Is your firm looking to orchestrate a campaign that includes media planning, buying, optimization, reporting and reconciliation? Our white label media buying agency has a team of media planners, buyers, traders and analysts who use a data-first approach to holistic media planning and buying. We merge the "old world" with the "new world" of advertising optimizing all along the way. 1060 Advisors has experience on both the sell and buy side in holistic and data-driven linear, advanced TV, traditional radio, online radio, out-of-home, programmatic/digital media, social media, print and guerilla marketing across Global, National, State, and local campaigns.
We work closely with your teams to align your in-house team, research, stakeholder engagement, grassroots, earned media, events, and sponsorships with paid media support.
Did you know that even the most sophisticated media plans can waste a large portion of their budgets—whether on Linear TV, Streaming, Digital Video, Display, Social, or Audio—because of overlapping reach, uneven frequency, and fragmented measurement? Today’s cross-channel environment demands a unified approach to understanding how every i
Did you know that even the most sophisticated media plans can waste a large portion of their budgets—whether on Linear TV, Streaming, Digital Video, Display, Social, or Audio—because of overlapping reach, uneven frequency, and fragmented measurement? Today’s cross-channel environment demands a unified approach to understanding how every impression drives impact.
Measurement and ongoing optimization across paid media--spanning multiple mediums -- are complex but critical. Through our in-house expertise, proprietary methodologies, and technology partnerships, we help you measure, optimize, and dynamically update your cross-channel media strategy. From Linear and Advanced TV to digital and emerging platforms, we bring clarity to performance, identify duplication and incremental reach, and ensure your investment works harder across every screen and tactic.
There are a few categories of business in which our team has a deep bench of expertise. For over 15 years we have navigated some of the biggest and toughest battles. We have sat with your polling, creative, and strategy team, leveraged complex data sets, advanced analytics, and modeling, and orchestrated data-driven, holistic advertising
There are a few categories of business in which our team has a deep bench of expertise. For over 15 years we have navigated some of the biggest and toughest battles. We have sat with your polling, creative, and strategy team, leveraged complex data sets, advanced analytics, and modeling, and orchestrated data-driven, holistic advertising campaigns to defeat your opponents.
Trusted by Fortune 50 to Fortune 500 companies, PACs and campaigns, we specialize in high-stakes regulatory and legislative advertising. Our expertise covers lawsuits, mergers, brand relaunches, ballot measures, permit approvals, regulatory and legislative battles—delivering winning campaigns in complex industries such as finance, energy, tech, manufacturing, and healthcare.
Healthcare: From messaging to niche patient populations, recruiting underserved populations to government healthcare programs, supporting healthcare funding, defeating unfavorable bills, generating comments to CMS, to public relations campaigns for large healthcare systems, we have a wide range of experience at the state and National level. We work closely with the teams handling public relations, stakeholder engagement, and messaging to build air cover campaigns that fit with your objectives to win.
Energy: Energy, like healthcare, is constantly evolving, and heavily regulated. It requires an understanding of the unique stakeholders, investors, influencers, and supporters who need to be educated on your perspective on an issue.
We have built corporate reputation campaigns, been quoted in the Wall St Journal as one of the key factors in defeating a ballot measure that would have driven an energy company out of a state, ran stakeholder engagement campaigns to drive support for permits and new projects, used AI and advanced analytics to build models to find supporters and persuadable and run large scale education and awareness campaigns for a range of energy companies and coalitions.
We have built highly nimble air cover campaigns to change investor, customer, influencer and public perception impacting a wide variety of industries with laser precision. Have a problem? We have probably seen it. Ask us how we can help.
Lara Aulestia Founder & CEO, 1060 Advisors
Lara Aulestia has operated at the highest levels of both the corporate media ecosystem and the high-stakes world of political and public affairs advertising. With over two decades of experience, she brings a rare 360-degree perspective that spans the buy side, the sell side, and the campaign war room.
Lara has overseen $100M+ in advertising spend across some of the most complex, fast-moving campaigns in the country. Her clients have included Fortune 50 corporations navigating crisis or regulatory battles, Super PACs and independent expenditure campaigns, coalitions defending or defeating legislation, and firms that need a trusted partner to scale paid media on short timelines with real accountability. In addition to media, she keeps herself up on technology innovations through her angel investment arm making strategic investments in highly technical areas such as AI, Robotics, and CPaaS.
As a practitioner, she has worked inside Demand Side Platforms, Supply Side Platforms, Owned and Operated TV Networks, standalone streaming services, online and broadcast radio groups, and has been embedded in TV Upfronts and Newfronts. That inside knowledge of how media is bought, priced, packaged, and sometimes obscured gives her clients a structural advantage in a space where opacity is the norm.
Lara founded 1060 Advisors to bring that expertise directly to campaigns and organizations that cannot afford to waste budget or time. Her firm has executed multi-7-figure issue campaigns launched in 48 hours, managed 8-figure rural outreach programs across 20 states in low-broadband markets, navigated merger approval campaigns across presidential administrations, executed guerrilla marketing campaigns including large-scale building projections in Washington, DC, and run grassroots legislative defense campaigns so effective that sitting legislators personally requested the ads be taken down.
Her work spans the full media mix: CTV, linear television, programmatic display, paid social, out-of-home, mobile billboards, radio, Generative Engine Optimization (GEO), Spanish-language media, guerrilla marketing, influencer programs, SMS, and print. She approaches each as an integrated system, built around where target audiences consume media and what it takes to move them.
Lara has grown revenue from zero to upper eight figures for a startup, scaled a Fortune 10 company's political revenue category by 11X, and managed a nine-figure annual budget. She has negotiated hundreds of MSAs and media contracts and built cross-functional teams across product, legal, operations, and strategy.
She is a recognized speaker and moderator having presented for Campaigns and Elections, AAPC, trade association member meetings, political clubs, AT&T, Campaign Trend podcast and more on topics ranging from media transparency and where campaign dollars actually go, to reaching hard-to-reach audiences in rural markets to Converged TV strategies.
After many years in Washington, DC and Annapolis, MD she and her husband, two kids and Hurricane rescue dog now spend most of their time in Naples, FL. 1060 is the mileage between Naples and our Nation's Capital, two places Lara spends a lot of time. The image of the palm tree over the District of Columbia represents an understanding of how DC works, but with a fresh, outside experience and point-of-view.
Lara
CEO and
Head of Media Strategy
Vishal
Programmatic Buying, Analytics and
Data Visualization
Laura
Senior
Media Planner/Buyer
Sybil
TV, CTV and
Programmatic Operations
Scott
Salesforce Architect,
Marketing Cloud Integrator
Hillary
Advanced TV
Buying and Strategy
Taylor
Media Assistant