Advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content
Advertising is now a Billion-dollar industry. Did you know that 50-70% of your
money slated for paid media may end up in an opaque down funnel of fees and not toward actual ads on TV screens or publishers? Even when teams are aligned, outsourcing and duplication is persistent due to an opaque advertising technology supply chain and content distribution agreements with multiple sellers offering the same inventory. We will provide a true north to your converged media buying strategy. Your teams can be assured that duplication is minimized, reach is maximized, duplicated costs are reduced, and that you are truly making the most efficient and impactful allocations of the largest line item on a campaign or initiative's budget. We will ensure economy, efficiency, and objective oversite to apply best practices, prevent and detect waste, and measure and optimize media tactics across your teams and strategies holistically.
Is your team looking to orchestrate a campaign that includes media planning, buying and optimization? Our team of media planners, buyers, traders and analytics gurus use a data-first approach to holistic media buying. We merge the "old world" with the "new world" of advertising optimizing all along the way. 1060 Advisors has experience on
Is your team looking to orchestrate a campaign that includes media planning, buying and optimization? Our team of media planners, buyers, traders and analytics gurus use a data-first approach to holistic media buying. We merge the "old world" with the "new world" of advertising optimizing all along the way. 1060 Advisors has experience on both the sell and buy side in holistic linear, advanced TV, traditional radio, online radio, out-of-home, programmatic, and social media across National, State, and local campaigns.
We work closely with PR teams to align earned media, events, and sponsorships with paid media support.
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization across paid media and specifically within the advanced TV ecosystem is challenging. Through
Did you know that 80% of budgets for Linear, TV heavy campaigns ends up hitting only 20-25% of your target households and that Streaming/OTT campaigns have their own set of distinct reach and frequency issues? Measurement and on-going Optimization across paid media and specifically within the advanced TV ecosystem is challenging. Through our in- house expertise, proprietary methods and technology tools, we will help you measure, optimize and dynamically update your converged video campaign strategy across linear, advanced TV and online tactics.
There are a few categories of business in which our team has a deep bench of expertise. We have been a white-label solution for over a decade to some of the biggest and toughest battles. We have sat with your polling, creative, and strategy team, leveraged complex data sets, advanced analytics, and modeling, and orchestrated data-driven,
There are a few categories of business in which our team has a deep bench of expertise. We have been a white-label solution for over a decade to some of the biggest and toughest battles. We have sat with your polling, creative, and strategy team, leveraged complex data sets, advanced analytics, and modeling, and orchestrated data-driven, holistic advertising campaigns to defeat your opponents.
We have worked with 10 of the Fortune 50 companies and a variety of Fortune 500 companies focused on challenges with regulatory bodies, anti-trust suits, mergers, ballot measures, permit approvals, legislative battles and more.
Heavily regulated industries such as finance, energy, and healthcare have been a large part of our work, in addition to technology and media.
Healthcare: From messaging to niche patient populations, recruiting underserved populations to government healthcare programs, supporting healthcare funding, defeating unfavorable bills, generating comments to CMS, to public relations campaigns for large healthcare systems, we have a wide range of experience at the state and National level. We work closely with the teams handling public relations, stakeholder engagement, and messaging to build air cover campaigns that fit with your objectives to win.
Energy: Energy, like healthcare, is constantly evolving, and heavily regulated. It requires an understanding of the unique stakeholders, influencers, and supporters who need to be educated on your perspective on an issue.
We have built corporate reputation campaigns, been quoted in the Wall St Journal as one of the key factors in defeating a ballot measure that would have driven an energy company out of a state, ran stakeholder engagement campaigns to drive support for permits and new projects, used AI and advanced analytics to build models to find supporters and persuadable and run large scale education and awareness campaigns for a range of energy companies and coalitions.
We have built air cover campaigns to change influencer and public perception on key issues impacting a wide variety of industries across dozens of states and municipalities all at once. Have a problem? We have probably seen it. Ask us how we can help.
Lara has over two decades of experience in advertising and media with a unique 360-degree view inside the Digital and TV ecosystem with both a corporate and a political/advocacy lens. She has worked within Demand Side Platforms, Supply Side Platforms, Data Driven Managed Media Buying Services, Owned and Operated TV Networks, Stand Alone TV Streaming Services (AVOD, Virtual MVPD), Online Radio and Broadcast Radio groups, and has been a part of the TV Upfronts and Newfronts. Lara has been intimately involved in connected TV Supply and Pricing, Data Partners, and Measurement for Converged TV strategies.
She has orchestrated hundreds of persuasive paid media and data-driven campaigns of all levels. She has led media campaigns for a wide range of Public Relations challenges, National, State, and DC-focused political, advocacy and corporate efforts, particularly in heavily regulated industries such as energy, finance and healthcare. Lara oversees $100M+ in ad spending.
Lara has built teams and grown revenue exponentially starting from zero for a wide range of business size units including driving upper eight figures for a start-up, advising technology firms in business development and category growth, as well as growing a Fortune 10 company’s revenue within the political category by 11X and overseeing a 9-figure annual budget. In addition to driving traditional business revenue, she has negotiated hundreds of MSAs and media contracts, led complex deals and developed unique media partnerships to maximize political and issue media campaigns.
Lara has experience leading cross-functional teams of product, marketing, customer success, sales, operations, legal, and creative audits to develop media product offerings, pricing strategies, business partnerships and launch go-to-market strategies for paid media advertising designed to change hearts and minds.
Lara is a public speaker, angel investor and agile in dynamic and changing environments. She is utilizing her niche expertise to provide transparency and insight into a confusing media ecosystem that is growing in complexity. Acting as an extension of your team, 1060 Advisors provides freelance and on-going support in presenting, planning, buying and measuring all forms of media including digital, social media, holistic TV (broadcast, cable, addressable and cross screen advanced TV), radio, out-of-home, sponsorships and more.
After many years in Washington, DC and Annapolis, MD she and her husband, two kids and Hurricane rescue dog now spend most of their time in Naples, FL. 1060 is the mileage between Naples and our Nation's Capital, two places Lara spends a lot of time. The image of the palm tree over the District of Columbia represents an understanding of how DC works, but with a fresh, outside experience and point-of-view.
Lara
CEO and
Head of Media Strategy
Vishal
Programmatic Buying, Analytics and
Data Visualization
Laura
Senior
Media Planner/Buyer
Sybil
TV, CTV and
Programmatic Operations
Scott
Salesforce Architect,
Marketing Cloud Integrator
Hillary
Advanced TV
Buying and Strategy
Taylor
Media Assistant